If your HubSpot shows 60%+ Direct traffic, you're making budget decisions on broken data. I fix that.
I find the attribution gaps between your ads and HubSpot, and close them. In your existing stack, no new tools.
At $25K+/mo ad spend with 30% invisible data, that's $7,500/month allocated blind.
Works in your existing stack
Sound familiar?
Browser privacy changes, misconfigured tags, and disconnected systems silently drain your attribution data. By the time you notice, months of ad spend is unattributable.
These aren't new problems. They're the natural result of building a tracking stack one tool at a time over several years, without anyone owning the full picture. I fix the full picture.
Sources: GA4 docs · Backlinko/GWI · Marketing Attribution Statistics 2026 · Apple WebKit ITP docs
Common triggers for engagement
- 01HubSpot shows 60%+ direct traffic - UTMs stripped by iframe forms or cross-domain hops
- 02GA4 conversions don't match HubSpot leads - cross-domain tracking is broken
- 03Google Ads can't see your offline conversions - no Conversion API or offline import
- 04Server-side GTM stopped working after a platform update
- 05You're migrating to HubSpot and attribution needs rebuilding from scratch
One question usually unlocks the full picture.
Most B2B companies running paid acquisition share the same underlying problems - misattributed sources, missing offline conversions, broken cross-domain tracking. Sometimes the fix is a setting. Sometimes it's broken code inside a custom integration. Either way, the root causes repeat.
One client came in asking why HubSpot was showing the wrong traffic sources. The same question surfaced a broken offline conversion feed to Google Ads, cross-domain failures between their marketing site and product, and a custom integration where the issue wasn't a setting - the code itself needed to be rewritten.
We fixed the immediate problem first, then rebuilt the integration. Over a year later, every paid touchpoint is connected to pipeline in HubSpot - and budget decisions are made off data they actually trust.
How most clients start
Fix a specific problem first. See real results. Most clients stay on retainer after that - once your attribution is reliable, you want to keep it that way.
Describe what looks wrong
"HubSpot and GA4 don't agree" is enough. 15 minutes of your time, no technical knowledge needed.
I diagnose and scope it
Within 3 business days you'll know the cause, what the fix involves, and what it costs. No surprises.
I fix it in your existing tools
Working fix delivered in days. Written documentation of what changed and why. You own everything.
The math: If you're spending $30,000/month on ads and 30% of your conversion data is invisible, that's $9,000/month being allocated blind. Most clients recover the full cost of TrackFix within the first month.
For context: HockeyStack and Dreamdata cost $750–$2,200/month - just for the dashboard. They still need accurate data to work. TrackFix fixes the data layer those tools depend on.
The Fix
A scoped engagement to solve one specific problem. You get a working fix, written documentation of what was wrong and why, and a summary of everything else I found.
- →HubSpot showing 60%+ direct traffic (UTMs stripped by iframe forms)
- →GA4 conversions not matching HubSpot leads (cross-domain broken)
- →Google Ads can't see offline conversions (no Conversion API)
- →Server-side GTM broken after a platform update
- →New HubSpot instance needs tracking built from scratch
Scope and price agreed before any work starts.
The Retainer
Once your attribution is working, the Retainer keeps it that way:
- →Monthly tracking health audit. Every integration checked. Anything drifting gets flagged and fixed before it shows up in your reports.
- →New channels added without breaking existing ones. LinkedIn, podcast attribution, intent platforms - wired into HubSpot before your team launches campaigns.
- →Platform changes handled before they break you. When Google or Meta ship updates, I migrate the affected pieces in-flight, not after your tracking stops.
- →Quarterly attribution review. We look at what closed, where the pipeline came from, and what is worth scaling.
- →Priority response. Most issues fixed within one business day. You are not stuck in a ticket queue.
Most clients move here after their first fix. Average engagement: 10+ months.
Not sure where to start? Describe what looks wrong in the contact form. I'll tell you what I think is causing it and whether a fix or retainer makes more sense for your situation.
Built by an engineer.
Not an agency.
I'm Vlad. 15 years building and fixing tracking systems for B2B companies, from senior engineering roles to consulting on HubSpot, GA4, and GTM implementations. I run TrackFix as a focused practice because I kept seeing the same gap at every B2B company: nobody owns the connection between your ad spend and your CRM data.
TrackFix is me - one engineer. That's intentional. You get the same person diagnosing, implementing, and staying accountable. No handoffs, no account managers, no “let me check with the team.”
The person writing the code understands your CRM data model.
There's no handoff between 'the technical team' and 'the strategy team.' One person who holds the full picture.
HubSpot agencies don't write this code. GA4 consultants don't touch your CRM.
Most providers know your CRM or know server-side tracking, not both. TrackFix is built for the gap.
You don't need another tool. You need your existing tools to work.
HubSpot, GA4, and your ad platforms are already capable of accurate attribution. The problem is in the implementation.
Common questions about HubSpot attribution
Every integration comes with written implementation notes covering what changed and why. I work in standard tools your team already has access to: GTM, HubSpot, GA4. If the relationship ends, you own everything and your internal team or any future consultant can continue without starting over.
Those tools cost $750-$2,200/month and still require accurate data inputs to work correctly. If your HubSpot is showing 70% direct traffic, no attribution SaaS will fix that - it'll just give you a more expensive dashboard of bad data. The fix has to happen at the data layer first.
Most fix projects complete within 1-2 weeks. A single broken integration (e.g. UTMs being stripped by an embedded HubSpot form) is typically 2-5 hours of work. A server-side GTM rebuild with Meta CAPI and GA4 routing is 15-20 hours. I scope before committing to a price.
Most marketing ops professionals are experts in HubSpot workflows, campaigns, and reporting, not in server-side tracking infrastructure, GA4 event architecture, or ad platform conversion APIs. These are different skill sets. If your marketing ops person is the one asking 'why does HubSpot show so much direct traffic,' that's a signal this work sits outside their scope.
Send me a description of what you're seeing, even 'my data feels wrong' or 'HubSpot and GA4 don't agree' is enough to start. I'll reply within 1 business day, with a diagnosis usually following within 3 business days. No cost, no commitment. If it's outside my scope, I'll tell you that too.
Most clients end up with clear attribution across all paid channels in HubSpot, server-side tracking that survives browser privacy changes, and automated monitoring that alerts when something breaks. In concrete terms: HubSpot stops showing 70% direct traffic. Google Ads and Meta start receiving your actual offline conversions. You can see which campaigns drove closed deals - not just clicks. Budget decisions stop being guesses.
Describe what's wrong
Describe the tracking or attribution problem you're dealing with. I'll reply within 1 business day, with a diagnosis usually following within 3 business days. If it's fixable (it usually is), you'll get a clear scope and a price - agreed before any work starts.
Even “my data feels wrong” is enough to start.
- →Response within 1 business day
- →No discovery calls, no proposals - just a direct answer
- →If a fix isn't worth what it costs, I'll tell you that
- →If I can't fix it, I'll tell you who can
trackfix.io · [email protected]
Not sure what to write? Try: “HubSpot shows 70% direct traffic and I don't know why” or “GA4 and HubSpot show completely different conversion numbers.”